Jeff Rascov has been Marketing consulting with Zircon Corporation for the past 25 years. Making media content from videos, animation, photography, SEO, and web site design.
Video/Animation
How to Video Video Series
Jeff Rascov writes, shoot and writes videos for Zircon products . These videos are for customers to learn how to use products. Jeff started the youtube channel in 2011
Product setup videos
Zircon LeakAlert WiFi is example of video that are provided to customers in the form of QR codes within the instruction. Provides setup instructions.
Zircon Concept Design
Over the past 25 years Jeff Rascov has animated and shot video of zircon product concepts. 3-D software Maya, SketchUp, Cinema 3D
Photography
Product Photography
Jeff shoots and edits zircon products for online ans store marketing. The videos are on all major store web sites including: Zircon, Walmart, Home Depot, Lowes and all major hardware stores.
Action Product Photography
Creative direction for product demonstration photography. Jeff chooses location and people for images.
Photography for Packaging
Jeff create images and photography for Zircon packaging. Much of the photography is planned and shot for specific package sizes and shapes.
Drawing, Studio and More
Drawing and Image Design
Jeff’s creative direction for image creation.Many of the product demonstration have diagram and animation of product use.
Studio Design
Jeff has design and built video/photography studio at Zircon Office. We use studio for live demos, video shooting, and Photography.
We shoot with 4 K cameras as well as cellphones. We photography with Sony cameras
Sample videos
Research and SEO
Jeff research and documents data for Zircon Web Site. Also, store research, Jeff travels around the world to document Zircon store displays. SEO – Jeff uses Google Analytics and other matrix to add content for marketing.